Matt Davis is sales manager for FasPac, LLC in Dallas, TX. FasPac is 100% dedicated to form, fill and seal. Mr. Davis has been in the manufacturing industry for close to a decade. During his career, he has worked with clients in just about all imaginable sectors, from start-up companies to multi-national direct selling organizations and everything in between. In the custom manufacturing side of the industry, he has served both the cosmetic industry and the supplement marketplace with new concept products to line extensions. The company website is www.faspacllc.com and Mr. Davis can be reached at 214-926-6261.

Health E-Insights:What’s the newest trend to hit food and supplement single serve packaging?
 
Mr. Davis: One of the trends we have seen at FasPac in the last 12 months is that in the cosmetic industry our clients are selling the single serve packets more and more both individually and as part of a kit with multiple lines of product groupings. In the past the packets have served as giveaways for trade shows or used to promote a new product or company.
 
Health E-Insights: Are Europeans ahead of the U.S. when it comes to product packaging?  

Mr. Davis: From the information our clients are telling us, yes. We have been told by multiple clients that sell products in European and the Asian markets that the single serve packets are far more popular today than they ever have been. I think it is easier to manage a packet and throw one in your backpack or travel bag than carrying around a bottle or jar of a product.
 
Health E-Insights: What health and food categories are predominant users of single serve?
 
Mr. Davis: The liquid and powder supplement markets are a majority of our client base. Meal replacement shakes and liquid supplements have grown dramatically over the last year.

Health E-Insights: What marketing tactics do you use to attract business?

Mr. Davis: In 2010, about 92% of our new business was based off referrals through our network of vendors and clients. We are on LinkedIn and that has helped grow our business as well. We also have our revised website for our clients and prospects to contact us 24/7.

Health E-Insights: One of your customers is Stubb’s BAR-B-Q sauce of nearby Austin. I’ve always loved the saying on his retail product label, “My life is in these bottles.”

Mr. Davis: We do stay together and try to help all of our clients and vendors by providing a great service and setting expectations early on in the process. A client like Stubb’s is a perfect example of keeping business going in the state of Texas. We are all in this together and we help our clients achieve the goals and objectives they give to us, one client at a time. I can honestly say, ‘My life is in these single serve packets.’

Health E-Insights: Living in Texas, I assume you’re a country music fan? Who’s you’re favorite music performer?
 
Mr. Davis: Old school—it’s Johnny Cash. Today’s music—it’s the Zac Brown Band.
 
Health E-Insights: Is football really a way of life in Texas? Do you get caught up in it?

Mr. Davis: I really think that it was and is for me. Playing football kept me out of some trouble when I was younger and taught me to work hard to obtain your goals and be part of a team. I taught my daughter to say Go Go Cowboys, when she was two years-old.

For more information and interview consideration, contact Sheldon Baker at [email protected] or visit his website at www.bakerdillon.com. And check out his blog at www.NutraInk.com.